A certification is a way to showcase your expertise by having a well-known source to vouch for you.
Previously you needed to pay thousands of dollars to get a well-recognized degree. These days are much easier, what took you three to four years is not that relevant anymore. What needed your physical appearance can now be done at the comfort of your own home.
With platforms like Udemy, Teachable, SkillShare and many others, it has never been easier for you to get a few steps ahead of the competition on the career or business level. Now, years of knowledge are condensed into hours.
Here are my top 3 Digital Marketing Certifications that can boost your knowledge, upgrade your career and grow your business.
In this certification you will be able to master the basics of digital marketing for free. The program consists of 40 hours of online training by google experts with real life examples.
The 40 hours video tutorials include topics about: analytics, data insights, business strategy, content marketing, display advertising, e-commerce, email marketing, local marketing, mobile, search engine marketing, search engine optimization, Social Media, video &web optimization.
After completing the course, you are required to take a 40-question exam which tests your knowledge on the above-mentioned topics. After passing the exam, you’ll earn an authentic digital marketing certification from Google.
You will be able to download a PDF copy of the digital marketing certification from the fundamentals of digital marketing course page once you pass the final test. From now on you can easily add it to your CV, Linkedin profile and share it on social media.
Stepping up to an advanced level,Google AdWords certifications allow you to showcase your mastery of Google Ads by getting certified in Search, Display, Video, Shopping Ads & Measurement.
Whenever the PPC advertising conversation is brought up, Google ads tops the list of the most difficult yet effective form of pay per click advertising.
I can’t stress the importance of these certifications. Why? Because you won’t only be considered as an expert in this complicated field but now you have the actual knowledge to know the ins and outs of the Google ads bidding systems. Now you can take your own company to the next step.
The course/certifications are broken down into the following topics:
After passing the exam for each certification click on the achievements and certifications section where you can see all the achievements and certifications you earned. Click on the certification, print or download it and share it on your LinkedIn profile or CV.
A personal favorite and one that I had to take twice in order to pass. This certification reflects the true understanding of marketing objectives and how to actually design a plan and a strategy to accomplish them.
What I like about Facebook’s certifications is that it is based on actual marketing fundamentals that I studied in college. You will start by learning to understand clients’ needs and requirements, then how to take them into consideration when designing your media plan.
Since the material is really condense and it teaches you a lot about Facebook’s ad tools, I will break down the topics the same way Facebook sectioned them in their training course:
The exam isn’t easy at all, I had to take it twice and I’ve been managing Facebook Ad campaigns for the past 8 years!
You will be monitored by a professional from Facebook’s examination partners. You are required to sit in a quiet room, the examiner will ask to be shown around the room to make sure that there aren’t any electronic devices and other prohibited materials. Water,Coffee & Smoking are not allowed.
You will have 105 minutes to finish the 60 multiple choice questions.
Keep in mind that you’ll have to book your exam ahead of time and pay for it. They will require you to install an application where the exam will take place on.
