Delta Insurance
A lead generation campaign for a big insurance company in Jordan.
Growth Strategy
Pay-Per-Click
Services
Growth Marketing/Lead Generation
Client
Delta Insurance
Overview
Our client, an insurance company, decided to step up their game with the launch of a revolutionary new product. They entrusted us with the critical task of spearheading a marketing campaign that would not only raise awareness about this innovative product but also generate valuable leads for the business.
The Project
The client had developed an innovative product that was set to disrupt the tech market. The product was unique and provided solutions to many common challenges faced by users. Our mission was to effectively communicate these key selling points to the public, emphasizing the product's benefits and why it was a must-have for potential customers. The objective was twofold: create a buzz around the product and generate leads for potential sales.
Our Strategy
Understanding the uniqueness of the product and its potential to disrupt the market, we knew that our marketing strategy needed to be equally dynamic and innovative. The first step was to identify our target audience, study their behavior, and understand their needs. Once we had this insight, we began to develop a multi-faceted marketing strategy that was both engaging and informative.
Awareness Campaign: To create a buzz around the product, we launched an awareness campaign across multiple platforms. This involved creating engaging content that explained the features of the product and how it could add value to users' lives. We leveraged the power of social media and partnered with influencers to reach a wider audience.
Lead Generation: To convert this buzz into valuable leads, we implemented various lead generation strategies. This included developing a landing page that captured the essence of the product and encouraged visitors to learn more about it. This page was equipped with lead capture forms where visitors could express their interest in the product, providing us with potential leads for future sales.
Retargeting Campaign: To increase conversions, we implemented a targeting campaign. Using pixels, we tracked visitors to our landing page who didn't fill out the lead capture form and retargeted them with personalized ads on different platforms, reminding them of the product and the benefits it offered.
Challenges and Solutions
Like any marketing campaign, we encountered challenges. There was an initial hesitance among the target audience to try a new product, especially one that claimed to be disruptive. To address this, we arranged live demonstrations and offered trial periods to potential customers, allowing them to experience the product first-hand.
The process of capturing leads also posed a challenge due to the highly competitive nature of the tech market. To counter this, we offered exclusive early-bird offers and discounts to people who filled out our lead capture forms. This created an incentive for people to express their interest in the product.
Outcome
The marketing campaign was a resounding success. The awareness campaign reached an impressive number of people, generating considerable interest in the new product. The lead generation strategies successfully converted this interest into valuable leads, with the landing page experiencing a high conversion rate.
The retargeting campaign also performed well, with a significant number of visitors returning to the landing page and expressing interest in the product.
This case study serves as a testament to our ability to create effective marketing campaigns that not only raise awareness about a product but also generate leads and potential sales. It illustrates our understanding of the target audience and our ability to craft strategies that appeal to them, ensuring the successful launch of a new product.
